Keane got Timmy T.’d. Or Christopher Cross-ed, if you’d rather. It’s a weird Buggles tune of musical lookism. In the music industry, it’s all fun and chords until you have to make a video. Keane is the singer, and he’s in the video — sort of. Let’s say you get clearer shots of the Video Girl’s Chucks, than you do the actual artist.
I probably would never have seen the video if it weren’t for Italian MTV — they still do the “M” part here. And the only thing in this video that stands out, other than the Drew Barrymore in Mad Love plot, are the great lengths they go to hide the singer.
Judging from the concert-style sequences, they shot the band performing the whole song. But every time the camera gets near Keane’s face, it’s a quick pan, or a head turn, or cloaked in shadows.
Why? Why is this all shot like he’s in the Witness Protection Program? Is it because his jawline isn’t square enough? Or are his cheeks are too full and his face to soft to belong to a “rock star?”
I wonder if he was sad when they showed him the finished video — especially since the “plot” carried by the actors isn’t all that compelling. I wonder if it was the same feeling Carnie Wilson had when they stuck her in a blazer and full-length skirt on the BEACH.
Or the same way Ann Wilson felt about how they “marketed” her image.
When Heart created a comeback in the mid-1980s, Ann had gained significant weight. Fearing it would compromise the band’s image, record company executives and band members began pressuring her to lose weight. In music videos, camera angles and clothes were often used to minimize her weight, and more focus was put on her sister Nancy.
How do we enjoy music, anyway? Last I heard, it was just that — your ears. But consider this: in 1980 Christopher Cross was the first solo artist to sweep all four general field Grammy Awards. In 1981, MTV launched. Not necessarily causation, but they correlate enough to get each others’ mail.
And it all sounds pretty weird to me.